Friday, November 30, 2007


Elly McGuire and her yorkie Schmitty were deeply touched by 911.

It all started because every day Schmitty would pass by Ladder Co. #25 on her way to Central Park to run and play. The firehouse was a 1/2 block away from where she lived. The firemen always petted Schmitty and gave her treats. One day, some of the firemen were not there anymore. Instead there were all these flowers and candles in front of the station and a lot of people just staring and crying and hugging each other.

Schmitty was so sad. She just couldn't sit still. She's a terrier, remember? Schmitty just had to do something! She couldn't give blood and was too small to try and help in the "big dog" rescue efforts. Schmity knew she could make people smile, even through their tears. So, she went to a studio near Union Square and posed for some pictures . . . some patriotic, some sentimental, and some just plain silly. A very creative friend, David, who works for an ad agency in Boston, helped put together some greeting cards from the fun pictures. Another friend, Chad from Los Angeles, helped design Schmitty's website. All the profits from her cards went to the Uniformed Firefighters Association Scholarship Fund.

Schmitty's giving back has snowballed into new projects and products. And a portion of the proceeds from Schmitty's new products including her new line of "New Yorkie" people & pooch apparel goes to her foundation, DOGS WHO CARE

and other charities. DOGS WHO CARE, was created to raise money for animals across the country who were displaced and became homeless by disasters like the 2005 hurricanes and now everyday life. Schmitty and her efforts have been featured on ELLEN, ACCESS HOLLYWOOD and even has a MYSPACE PAGE!

On your MUST-GET list for the people in your life who love movies and pets: the “Schmitty Goes Hollywoof!” 2008 calendar.

Schmitty, and his sidekick Pudge pose for Hollywood film parodies such as “Housebroke Mountain” and “Paws.” Our favorite is “The Hound of Music” — not exactly a Julie Andrews look-alike, but pretty funny.

The calendar is $12.95 and available at Barnes & Noble, and online at SchmittySays . A percentage of the proceeds goes to the Dogs Who Care foundation to aid pets at no-kill shelters around the country. Visit the Web site to see other Schmitty merchandise.

No comments: